Experts in Commercialization
Position your products and services for commercial success with our “Six Ps” of Whole Product Monetization.
DEFINE & DESIGN
Customer Persona
Identify the target customer segment, including company size, headcount, revenue, geography, sector, budget, willingness to pay, pain points, and many other criteria to come up with our Ideal Customer Profile (ICP).
Customer Problem to Solve
Identify the pain point the ICP has that will cause them to take action (buy the product). Come up with a short list of pain points that if solved, have high Customer Impact Value (CIV).
Customer Value Proposition
Identify and list how the product will solve the customer pain points. This step also frames the solution as specific to just one sector or segment and analyzes product revenue potential beyond a single vertical.
DEVELOP & DELIVER
Build the NPR
Invest resources to create the New Product Revenue (NPR). This NPR should solve an initial pain point(s) for the customer and communicate your strategic advantage. Build the essential features for the NPR (80/20 rule).
Position the New Product
Position the new product in an under-served space. Identify a flaw or gap within competing solutions or the market as a whole. Frame your new product to cause your customer to act rather than do nothing (status quo).
Promote and Sell
Reach your ideal customers through targeted marketing and Business Development campaigns. Execute and scale focusing your attention on initial customers and long term Product Stickiness.
Unlock your product’s true revenue potential with Nedd’s whole product commercialization strategies.
Get in Touch
If you are looking for a trusted partner in sustainability product and decarbonization service development, Nedd is here for you. Contact us today to discuss your product goals and explore how our expertise can help you identify hidden revenue opportunities within your current offerings.